Search Engine Optimization: An Important part of Digital Marketing


Search Engine Optimization: An Important part of Digital Marketing

Today, search engine optimization (SEO) is most important than ever. It’s the world of smartphones and wi-fi accessible to everyone. Everybody is always online and checking their smartphones time to time. An average person looks at his 70 times a day in India. Hitting the right target audience has become most efficient and effective because of the internet. Today, anyone can make their own website for their startups and rank it on google to promote their businesses. This is why SEO is very important. It can get you good traffic without spending money on google ads. SEO is a way to help you get audience so your business can run and become known. When you optimize your search engine, it makes your business to do well as more people land on your website and get to know about your business.

What is SEO?

In simple words, SEO is to create content on your website or blog by using relevant and most searched keywords. Earlier there weren’t a lot of blogs and websites on the internet but now you can find hundreds of results if you search for a specific thing so chances of people visiting and landing on your website become low so now it’s time to compete with others. Hence, it has become important to research keywords and write you content around your primary keyword. This way when someone searches for what they are looking for on Google, there are higher chances of them finding your website and you getting more clicks on it.

Why  SEO is important part of  Digital Marketing

SEO or Search Engine optimization is an integral part of Digital Marketing. Whether  Digital Marketing agency  or Digital marketing training institute, both has to take take help of SEO or search engine optimization. Because to achieve target visitors, one has to  bring the website on top of Google search engine. And to bring the website on top of search engine one has to take help of SEO techniques only then its  possible to bring the  website on first  page of Google. Apart from that leas generation Search engine marketing etc are some of the key areas  where SEO or Search Engine  optimization plays important role.

Why is Search Engine Optimization Important?

So now that you have an idea of what SEO is, it’s time to look at some of its key benefits. The first and biggest benefit of this is that it gives us more traffic than the search engine. As we know, our main goal is to bring traffic on our blog, so our business can grow and we start generating a higher income. When we make our website SEO friendly, our blog posts will be in good position in the search engine, which will bring us good traffic.


85% of the traffic of the blogs which have more than 1 lac people visiting them per day comes from the search engine. That is only possible when regularly post what people want to know and optimize the post doing SEO using the right keywords.


If you are doing an online business and you want to grow it without optimizing it for the search engine then that is very much hard due to the huge competition at the present time. Many big and small companies are promoting their businesses by doing SEO for their websites.

Types of SEO

There are two types of SEO which anyone looking to do SEO needs to know about, On Page and Off Page SEO Optimization. Below, we are discussing on page, off page, and technical SEO: 


  1. On Page SEO

It is clearly evident that SEO Optimization is to be done within the blog itself. This is a very important part of SEO which is done using the keywords. We optimize the following things in on-page SEO:


High-quality content: It comes under on page SEO. In this, we need to write high quality or long length post in our blog.


Keyword Selection: This is the most important part of on-page SEO. In this, we need to select the best ranked keyword by searching for the related keywords using the keyword research tools.


Keyword Placement: First of all, we have to choose most searched keyword with a low competition on it. Primary keyword should be used in the first and last paragraph to do the right keyword placement in the post.


Having a good design and clear concept of the website is also a factor of on-page SEO.


  1. Technical SEO

Website Structure: This means making the right choice for your Website /blog’s domain. We have to use a related keyword to a topic in our Website/blog’s domain only then our domain will be SEO friendly.


Link Structure:  This means we make the right choice of the post link of your blog. There are many people who use default structure for their post. This is not good for SEO. We should change the structure of our post and use the related keyword in the post.


Image optimization: It also comes in technical SEO. If you use the image in your blog, then use keyword and post title in Alt tags to optimize it for SEO.


Site Speed: The importance of your site speed is very much in the search engine. That’s why you have to increase your site’s loading speed to get a good ranking in the search engine.


Schema: Add structured data of to your blog. This will increase your blog’s search engine ranking.


Meta Tags: This is the most important part of the technical SEO and it gives information about our blog and post to the search engine.


And more things you need to optimize.


Off Pages SEO: If you are able to understand what on page SEO is, you can easily understand off page SEO. In Off-page SEO, actions are taken outside of your own website to improve its rankings in search engine results pages. The main target of off-page SEO is link building.


Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is achieved when other reputable places on the Internet (pages, sites, people, etc.) link to your website or promote it.


Off-page SEO plays a major role in a page’s ability to rank. Search algorithms and ranking factors are constantly changing. Within the SEO community relevance, trustworthiness, and authority are most effective to get a website ranked.


Local SEO is important for the local online businesses. When you search on Google, Google shows results according to your location. If you wrote Google in “SEO training” then Google will trace your location and then show results to your nearest SEO institutes.



These are not the only parts of SEO but these are the most important ones that you should know. For online businesses local SEO is very important so that local people can know about your business. SEO is the most important part of a website. Without good SEO, no one will ever know about the existence of your website or business.

And if you want to get proper and advance SEO training in Kolkata, indaia, Acesoftech Academy is the best Digital Marketing training center in Kolkata.